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1.Target marketing involves attempting to relate the characteristics of products to the requirements of potential customers. Firms seek to target specific groups of customers, with particular requirements which the firm can meet. 2.Before using the observational analysis to ‘position’ the product it is vital to discover in some detail what key competitors are doing, both in marketing strategy, product development and price. This may be undertaken by desk research and by above studies. 3. Standards of performance in the task must be set out beforehand in order that the subordinates may be held accountable to the manager for their efforts. The managers are also accountable to their superiors for the actions of their subordinates.